In 1995, Jeanne James was living in Nairobi with her family during their missionary year when she saw a television commercial that would change her life: "Send your girl child to school."
The commercial revealed a heartbreaking truth. In Kenya, a former British colony, education is so expensive that extended families must pool their resources to send just ONE child to school. Cultural tradition dictates that the child will be the boy showing the most promise.
Girls are left behind—not because they lack potential, but because their families simply cannot afford to educate them.